The beauty of Mayada’s work is the breadth of her thinking and the rigor she brings to analyzing practical development challenges. She conducts deep research and develops a framework to stress test against field experience. Whether it is refugees displaced by war, women’s economic inclusion or the impact of artificial intelligence on the financially excluded, Mayada's work always provides important insights that push thinking forward. Her forthcoming collection of essays on the future of inclusive finance is likely to be no exception.

Mayada is an excellent board member. I had the good fortune of working with her as the board chair while I served as CEO of MIX. She has a very strategic mind and is a terrific problem solver, and was extremely generous with her time as we worked together to navigate the organization through a time of change.

I worked with Mayada when she was the Managing Director of CFI, collaborating on projects including a paper for the San Francisco Fed and a book chapter on Women and Long-Term Savings for pinBox. Mayada is an incisive thought leader with an insatiable appetite to learn and cares deeply about evidence and impact. She stays closely attuned to sectoral trends and has a sharp instinct for which topics need elevation.

Not that long ago, digitization, especially digital platforms, were going to be the next big thing that revolutionized the global economy. And in many ways they did. But big shifts like that bring lots of implications, good, bad and as yet unknown. This is particularly true when it comes to measuring the impacts on consumers. Mayada's taken an ambitious and timely look at this broad topic, astutely describing what's really happening out there, and the critical role of companies, policymakers, regulators and consumer organizations in navigating this new world. The author's long career in building an inclusive finance sector for the world's most vulnerable, along with the respect she's built along the way amongst colleagues, companies and policymakers, makes her uniquely qualified to evaluate where we are and how best to move forward. A must read.